I Wrote This Article (With Help From) Ai to See if it Would Agree With Me!
Let's be real. Ai can design logos, generate layouts, write copy, and sometimes even build functional websites in minutes! So it's a fair question for business owners to be quietly asking right now. The honest answer is... it just depends on what you want your website to do.
Of course I will be a little biased since I would love to design and develop your website, so I asked Ai to write this article to see what it would say. I have of course edited down the Ai-ness of it, which is one of the main points I should make. If you make your website with Ai, it will look like an Ai website.
Can a robot think like me?
What People Usually Mean by “Ai Designer”
When people talk about Ai designers, they’re usually referring to tools that can quickly generate website layouts, suggest colors and fonts, write basic copy, or assemble pages using pre-built components. These tools are fast, accessible, and often surprisingly good at producing something the average business owner is happy with.
For many people, that alone feels like a huge win, and in some cases, it is. If you need a simple site up quickly, want to test an idea, or are working with a very tight budget, Ai can be a helpful place to start.
Where Ai Works Well
Ai shines when speed and convenience matter more than depth. It’s good at following patterns, remixing existing designs, and filling in the blanks when the goal is simply to have something live. If you already know exactly what you want and don’t need much customization, an Ai-generated site can absolutely get the job done. For early-stage projects or low-stakes websites, that might be all you need.
Where Ai Starts to Struggle
The cracks usually show when strategy enters the picture. Ai doesn’t really understand your business, your audience, or the nuances behind why people behave the way they do online. It doesn’t know what makes your customers hesitate, what builds trust for them, or what questions they need answered before they’re ready to take action. Ai makes decisions based on probability and patterns, not context.
It can create a layout that looks right, but it doesn’t truly know why one approach might work better than another for your specific users. And when something doesn’t perform well, it can’t step back and rethink the strategy, it just generates another version.
The problem is artificial intelligence isn't intelligence, it's machine learning.
What a Human UX Designer Can Do For You
A human UX designer isn’t just assembling pages. They’re trying to understand people. Many UX designers including myself have studied some form of user behaviour or psychology to better understand why people gravitate to specific designs the way they do. They ask questions about your goals, your audience, and what success actually looks like for your website. They think about how users move through your site, where confusion might creep in, and what someone needs to feel confident enough to reach out, sign up, or buy.
A lot of UX work is about judgment. Making small, intentional decisions that balance clarity, usability, accessibility, and brand personality. Those decisions come from experience, empathy, and context, and can't be recreated by any Ai model (yet).
UX Is About Judgment, Not Just Output
Good UX design often happens in the gray areas. It’s deciding what not to include. It’s noticing when something technically works but emotionally feels off. It’s understanding that users don’t always behave logically, and designing for that reality.
These are the kinds of decisions that are hard to automate, because they rely on human insight rather than rules.
So… Which One Is Better for Your Website?
If you need a website that simply exists - something functional, fast, and inexpensive - Ai might be enough.
If you need a website that builds trust, clearly communicates your value, and turns visitors into real leads or clients, a human designer is usually the better investment.
Your website is often your first impression. It’s where people decide whether they trust you, understand you, and want to work with you. That’s not just a design problem, it’s a human one.
The human touch is just something Ai could never replicate.
The Most Realistic Take: Ai and Human Designers
For many projects, the best results come from using Ai as a tool, not a replacement.Human designers often use Ai to speed up repetitive tasks or explore ideas more efficiently. But the strategy, structure, and final decisions still come from someone who understands both users and business goals.
Think of Ai as a good assistant. Helpful, fast, and powerful—but not the one making the big calls.
Are you interested in going the extra mile above an Ai website?
I would be happy to chat strategy with you, and see how we can use design as a tool to take your business to the next level.
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